Brand Culture: paranoia, challenge, focus, persistence, innovation
* Paranoid: A near-perfect process, the pursuit of the ultimate.
· Challenge: Too many bumpy road of life, the need for a spirit of challenge, showinganother meaning of life.
· Focus: because of professional excellence, core competencies round outdoor sportsachievements Hiroyuki smart watch.
· Insisted: There is a time for attaining the goal of chasing dreams and unremittingspirit.
· Innovation: Innovation is the source of Bo round development.